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Re-brand, tone of voice, copy, print design, website design/build, signage and brand cohesion

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Brief:

Lack of continuity between print, web and general signage was diluting Thomas Warrington's identity. Underexposed was asked to rebrand the company to create a strong, versatile identity, tie the various media together and create an instantly recognisable brand. 

 

Solution:

The logo was designed to resemble a basic property floorplan. We took this feature further by creating a grid of light grey squares to sit alongside the logo – when applied to all the different mediums the grid instantly brands the products as Thomas Warrington. This is an important aspect of the identity – branding stays coherent, even when the grid is used without the logo.
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