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Brand identity, tone of voice, copy, website design/build and brand cohesion

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Brief:

To give the company an identity that would position it as a premium, aspirational brand yet not alienate less knowledgeable wine buyers – and transfer this to a new, fully optimised content managed website.

 

Solution:

Simplicity and elegance was the key to creating a brand that was accessible, oozed knowledge and shouted quality. The clean, minimal lines of the logo keep the brand fresh and appealing to all ages, which is something we ensured we carried through to the design of the website. We used only the highest quality photography which, coupled with a matter-of-fact, friendly, expert tone of voice, enables the company to, without fuss, place itself as a premium brand. 

Description