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Brand Identity, Copywriting
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Brief:
Old House Wines needed a wine label for their new South African vintage called Pebble River. Underexposed was briefed to create something which looked sleek and high-class. It needed to both not look out of place in up market bars and restaurants while also creating stand out for the brand.
Solution:
Our design focused on the name: Pebble River. We designed a clean, clear and stylish label that had a die cut of a river flowing through it. We also used a copywriter for the back of the bottle, creating a story for the wine and evoking the feeling of being in South Africa.