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Re-brand, print design, website design/build, signage design and
brand cohesion
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Brief:
To give the brand a facelift, keeping the key elements of the existing identity. Matthew's of Chester was keen to standardise its colour pallet – the gold was reproducing differently across the various media. We were asked to simplify, update and create a look that was consistent yet still recognisable as Matthew's of Chester.
Solution:
Underexposed stripped away any unnecessary clutter from the Matthew's of Chester branding and created a much cleaner look. We took things back to basics, removing elements that were fighting for attention and ensuring that information was easy to view. We also standardised the gold across the brand, tightening up the identity for maximum impact in any media.