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Issue 005 August 11
 

Hello, remember us? Yes, we realise we've been a bit quiet lately, but that's because we've been so busy. We've won some exciting new clients from all over the UK, such as the British Red Cross and Westminster Coronet, we've been working with existing clients on yet more exciting projects and, in the odd spare minute, we've been designing and building a brand spanking new Underexposed website (which will be launched soon). Phwoof, it's tiring just writing about it. Anyway, here's a bit of what we've been up too...

 
 
 

We teamed up with a creatively lead learning and development company called Leaps & Bounds to create a 52 page internal career development handbook for the British Red Cross. Leaps & Bounds provided the content and activities, then we got going on the creative.

British Red Cross wanted a design that was on brand, but would stand out from all their other literature. They also wanted the book to be something that employees would enjoy dipping into.

The content consisted of three sections of activities for the reader to help them decide on a career path: Looking In, Looking Out, and Looking Forward. We decided to have some fun with the copy. We created a puzzle themed booklet with puzzles based around the header of each section, for example a word search for the Looking In section.



 

 

We've done a lot of work with these guys, from all their branding to pages on the website, including their home page. It's been a lot of fun, and our latest Tribesports project was no exception. Our brief was to create a 404 error page for the Tribesports website (well, nobody's perfect) so we came up with this: Tribesports 404 error page. It seems to have gone down well... twitpic

Tribesports is going from strength to strength, winning the public vote for the Favourite Website Award and listing in abduzeedo.com's site of the week.

We've also been working on offline marketing such as bike seat covers, beer mats, stickers and bike hangers, which will be distributed virally around cities to point people towards the Tribesports website. We designed the beer mats to appeal to a student audience, what do you reckon?

If you haven't checked out the Tribesports website yet, you should. Keep challenging yourself
 

 
 

Profit protection company Second Eye wanted a rebrand. They needed something serious, to convey the importance of the protection services they provide to businesses. The branding needed to work online too, so we designed this website for them: Click here

Second Eye uses surveillance, investigation and compliance support to target problem areas in a business, so our concept for the rebrand evolved from 'pinpointing the problem'.
 

   

To follow on from the branding we created for them, Curly Productions wanted a direct mail booklet that captured their creativity and the excitement of working with them. We designed this, which also contained a showreel.

"It's always a pleasure working with Underexposed. We were over the moon with the "5 minute guide to Curly Productions Ltd" that they put together for us, and the feedback from clients and potential clients has been fantastic. Creative, efficient, and great communicators." Christian Hughes Managing Director.
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