Design Blog
Viewing entries tagged with 'inspiration'
Nike Grid, a new innovative campaign.
We've just came across this new Nike Grid campaign which has got us talking. The Idea is to run to different phone boxes / grids within a selection of maps around London (North, East, South or West) creating one giant game board. You begin by finding the nearest phone box and entering in a number along with you details, you're then given instructions on where to run. Once you reach your destination, find the phone box, enter in your code and 'listen carefully'. The more phone boxes you reach the more points you get. Basically if you've seen 'Die Hard With A Vengeance' where Bruce Willis has to play the game of Simon Says across New York you will get the right idea! Great Idea, its just a pity it's in the same weekend as the London Marathon!
The Top Gear User Manual...
Just received a really nicely designed brand guideline from Top Gear. This is a great way of keeping your brand consistent when you have other creative's working on different elements of the brand. It's got us excited!!!
Guinness Campaign
We're very excited here at Underexposed. Our research, concepts and creative for a Guinness campaign, presented to Diageo went down very well yesterday... Fingers crossed!
We're all the fans – The Grammy's go social
If you haven't already seen this website we advise you to take five minutes out of you day and check it out!
New Virgin Racing Logo
We've just come across this great Virgin Racing logo that speaks for its self. The car aint bad either!!! click here to see more
Positive Light
We're really excited, to start of the New Year in a positive light we have bought two limited edition prints from the Graphic Artist James Joyce. He has done lots of work for publications such as the Wallpaper* magazine, Nike, Creative Review, The Guardian, Howies and lots lots more. You can see some more of his work here www.one-fine-day.co.uk. Click through to see the other print we bought...
Chiquito wants you back
After we had a meal at the large food chain Chiquito, they gave us a scratch card that would give you either 25%, 50% or 100% off your next food bill. The only thing you HAVE TO DO is come back WITHOUT scratching it off to see what you have got. I thought this was quite a clever idea to tempt people back for another meal.
New Balance – The trainer brand have launched a new campaign.
A new campaign has been created for New balance, where a proud owner of a new pair of 574 clips (trainers), have the chance to match up a Polaroid that came in their shoe box with a Polaroid on this site.
Keeping you dry this summer
We went to see the Twenty20 England v Australia on Sunday and as you would expect it rained. But I did get to see how Sure for men have cleverly taken advantage of this regular occurrence to advertise their new product.The company Sure for men used the machine that is used to keep the pitch dry when it rains, to advertise their latest antiperspirant, with the slogan "KEEPING YOU DRY THIS SUMMER" printed across it with their logo.
Michael Hughes Photography
We've discovered this interesting concept by a photographer called Michael Hughes, he is travelling around the world taking photos of souvenirs in front of famous landmarks.
underexposed.
63 Dee Banks
Chester
Cheshire
CH3 5UX
Telephone 07810771236
Say hello.