Durex organized a competition to challenge 16-24 year olds to design a campaign to get across the risk of having unprotected sex. This was the winning concept from a guy called Samual Michael. Its a great idea
We've just came across this new Nike Grid campaign which has got us talking. The Idea is to run to different phone boxes / grids within a selection of maps around London (North, East, South or West) creating one giant game board. You begin by finding the nearest phone box and entering in a number along with you details, you're then given instructions on where to run. Once you reach your destination, find the phone box, enter in your code and 'listen carefully'. The more phone boxes you reach the more points you get. Basically if you've seen 'Die Hard With A Vengeance' where Bruce Willis has to play the game of Simon Says across New York you will get the right idea! Great Idea, its just a pity it's in the same weekend as the London Marathon!
A new campaign has been created for New balance, where a proud owner of a new pair of 574 clips (trainers), have the chance to match up a Polaroid that came in their shoe box with a Polaroid on this site.
63 Dee Banks
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