Design Blog
Viewing entries tagged with 'Ambient Media'
Nike Grid, a new innovative campaign.
We've just came across this new Nike Grid campaign which has got us talking. The Idea is to run to different phone boxes / grids within a selection of maps around London (North, East, South or West) creating one giant game board. You begin by finding the nearest phone box and entering in a number along with you details, you're then given instructions on where to run. Once you reach your destination, find the phone box, enter in your code and 'listen carefully'. The more phone boxes you reach the more points you get. Basically if you've seen 'Die Hard With A Vengeance' where Bruce Willis has to play the game of Simon Says across New York you will get the right idea! Great Idea, its just a pity it's in the same weekend as the London Marathon!
Keeping you dry this summer
We went to see the Twenty20 England v Australia on Sunday and as you would expect it rained. But I did get to see how Sure for men have cleverly taken advantage of this regular occurrence to advertise their new product.The company Sure for men used the machine that is used to keep the pitch dry when it rains, to advertise their latest antiperspirant, with the slogan "KEEPING YOU DRY THIS SUMMER" printed across it with their logo.
underexposed.
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