mysite blog

Tarp Surfing

Fri, 23 Jul 2010 18:41:00 +0000

Following on in a similar theme to our last post, we saw this and thought it was a great innovative idea to surfing without real waves. Not to mention a bit of fun for a Friday morning!

Clark Little Photography

Mon, 05 Jul 2010 18:41:00 +0000

Incredible images of waves by a photographer called Clark Little. You can visit his website to see more of these amazing photographs...

Manny Poppins Website Design and Build

Mon, 05 Jul 2010 00:00:00 +0000

The new Manny Poppins website that we've just designed and built has gone live. The Male Nannie Agency came to us wanting everything, new branding, website, stationary and other printed materials. The the client's main requirement was to emphasize that the Mannys (male nannies) they employ encourage the children they look after to be active, playing games and sports outside as well as supervising homework etc. The website features a Manny Poppins archive where parents / potential clients can see a brief resume of each Manny and also a short 60 second character questionnaire. We have also created a community containing a blog, gallery and games.

Home Page

About Us Page

Manny Archive

Manny Archive, "Jake in sixty seconds"

Blog

Gallery

Solution Factory Website

Mon, 21 Jun 2010 00:00:00 +0000

The Solution Factory's Website designed and built by Underexposed creative has just gone live, we where briefed that the business consultancy wanted a fresh, innovative brand that stepped away from the bland branding employed by so many of their rivals. We used a grid on the background to back up the concept of the logo we came up with. We also added objects into the design to give a personal / approachable touch.

Solution Factory Business cards

Thu, 17 Jun 2010 00:00:00 +0000

We're really pleased with the results...

Here is some more information about how we came up with the logo.

Clever Football T-shirt Designs

Wed, 16 Jun 2010 00:00:00 +0000

Some great T-shirt ideas / concepts for the Dutch team ready for the 2010 Fifa world Cup. The designs were done by Bas van de Poel et Daan van Dam.

Durex, Love is Blind

Wed, 16 Jun 2010 00:00:00 +0000

Durex organized a competition to challenge 16-24 year olds to design a campaign to get across the risk of having unprotected sex. This was the winning concept from a guy called Samual Michael. Its a great idea

Online shop for the Cornicopia website

Wed, 16 Jun 2010 00:00:00 +0000

We’ve just designed and built a new online shop for a company called Cornicopia. They wanted the website’s design to mirror elements of their real life shop in Shrewsbury and, importantly, be a site that they could update. So we used a repeated pattern that can be changed easily! We also designed icons for each section that will reveal the pattern underneath once the cursor is placed on that section.

KLM Advertising in Manchester Airport T2

Thu, 10 Jun 2010 18:41:00 +0000

KLM amazing advertisement set up at Manchester Airport T2 to help launch their new Economy Comfort products

Oak Leaf Business Cards

Fri, 28 May 2010 00:00:00 +0000

The OakLeaf business cards have just arrived hot off the printers press. Read the full post to see more photos.

The Pothole Gardener

Mon, 17 May 2010 00:00:00 +0000

Drawing attention to the frustrating amount of potholes in a humours way!!! It brought a smile to our faces.

The guerrilla gardener has taken it upon himself to transforming ugly potholes into beautiful flower pots. See and find out more by clicking on his website here.

Social Media

Fri, 07 May 2010 18:41:00 +0000

Some interesting facts and figures about the huge effect that the social media is having on todays society. Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman

Nike Grid, a new innovative campaign.

Thu, 22 Apr 2010 18:41:00 +0000

We've just came across this new Nike Grid campaign which has got us talking. The Idea is to run to different phone boxes / grids within a selection of maps around London (North, East, South or West) creating one giant game board. You begin by finding the nearest phone box and entering in a number along with you details, you're then given instructions on where to run. Once you reach your destination, find the phone box, enter in your code and 'listen carefully'. The more phone boxes you reach the more points you get. Basically if you've seen 'Die Hard With A Vengeance' where Bruce Willis has to play the game of Simon Says across New York you will get the right idea! Great Idea, its just a pity it's in the same weekend as the London Marathon!

Is it a Factory, is it a bar chart?...

Wed, 21 Apr 2010 16:00:00 +0000

A business consultancy called Solution Factory came to us wanting a fresh, innovative brand that didn't follow the same steps as every other business consultants out there. The concept we came up with is based on a continually improving bar chart to form an abstract shape of a factory. This is a strong mark symbolising the success that the Solution Factory can bring to a company. We have just added a holding page with the website and stationary coming soon.

Good or bad marketing?

Wed, 21 Apr 2010 00:00:00 +0000

We like to keep an open mind to marketing here at Underexposed as when its done properly it can have a huge positive effect to your company and help create awareness. We just received this hoax / direct mail piece that has tried to trick us into visiting his website.

By posing as a friend with the first initial of J, they have tried to give us some friendly advice by taking what looks like a Newspaper article and posting it with a note saying "I saw this and thought of you. This guy is brilliant. have a look at his website. J" Surprise! Surprise! Its just a way of trying to get us to purchase his CD of 'Essential Profit Strategies" worth £295.

Is this a clever way to get us to look at his site, or perhaps an intrusion that leaves a sense mistrust towards the product?

The Top Gear User Manual...

Mon, 19 Apr 2010 08:41:00 +0000

Just received a really nicely designed brand guideline from Top Gear. This is a great way of keeping your brand consistent when you have other creative's working on different elements of the brand. It's got us excited!!!

The new Chitech van gets delivered

Mon, 12 Apr 2010 08:41:00 +0000

Chitech asked us to pimp their vans. They wanted something eye catching that would demonstrate the excitement and the success of Chitech bikes. It was important to them that we included a whole load of other logos like Tony Hawk, Hotwheels and Barbie, so we designed this Van Vinyl, making their corporate green the main colour and having the secondary logos white out. While the secondary logos were important, we needed to make it clear that the van is a Chitech van, and Chitech produce bikes for these makes.

Learning how to pronounce wines

Wed, 07 Apr 2010 08:41:00 +0000

Hard To Find Wines asked us to design their order forms. They needed 23 different variations, which will be displayed at each winery, so visitors can order the wines they have tasted that day. We introduced a generic look and rules that can be used across the rest of their branding.

Since then they have come back and asked us to do their newsletters and eight-page price leaflet. We're delighted with the results so far as everything is starting to look like a set. Our template uses columns - perfect for displaying the bottles and information - and these columns can be broken or filled in with images to break up the large volume of content and keep it visually exciting. We have had great fun working with the HTFW team, and they managed to put up with our terrible pronunciations of some of the wines!

Price Leaflet

Newsletter

Order Forms

Guinness Campaign

Thu, 25 Mar 2010 08:41:00 +0000

We're very excited here at Underexposed. Our research, concepts and creative for a Guinness campaign, presented to Diageo went down very well yesterday... Fingers crossed!

Baileys Real Food. Giving them a new natural, green and handmade look.

Tue, 16 Mar 2010 08:41:00 +0000

We where asked to re-brand a food company called 'Baileys Real Food'. Baileys Real Food are a family run business that have produced award-winning , handmade, naturally sweet (no added – anything!) products. As the Spring is here at long last, they thought it would be a good time to give their existing logo a facelift and give their brand a quality to match their products. So far we have improved their logo and applied a new style to their brand that helps communicate their work ethics of being green, natural and handmade. See what we have done so far! We look forward to working with them in the future and help them carry across their new look onto the website, packaging, emailer campaigns and other promotional material.

Business Cards (random backs for each card)

Promotional Flyer